Spotlight Email Marketing
Avid readers know the appeal of the book if it's being advertised by an establishment or company that they truly trust. There's nothing like coming across a great book. Getting that book's information from a trusted source is a plus—whether it's a bestseller or a new yet intriguing title, surely these readers who usually subscribe to daily mails genuinely know what they are looking for.
So why not attract potential readers to your book in the same way? Tap into the excitement by providing them with the vital ordering information of your newly published or even your previously published title.
Here's how it works: We will create a newsletter displaying your book's beautiful cover and ordering information to 110k subscribers with a guaranteed open rate of 24%.
ADVANTAGES OF AN EMAIL MARKETING CAMPAIGN:
1. Stay in contact with your future readers
Emails can keep your readers informed. Everyone is capable of checking their email when it is convenient for them. Sending an email to provide them with some updates can give them a feeling that you think of them.
2. Reach future readers in real-time
According to Litmus, 54% of all emails were opened on a mobile device. This is a significant number and should come into play when planning any marketing strategy.
3. People engage with emails
For a long time now, over 40 years actually, email has been a form of communication. As the years have gone by, email has become one of our leading communication choices.
4. Email marketing is easy to measure
Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates.
5. It's affordable
Segmenting these your future readers into appropriate email marketing lists helps you target these groups more effectively. Readers need the information to move them to the next buying cycle stage; pushing the right content can do that.
6. Increasing brand awareness
Social media isn't the only platform that helps a company's brand awareness. Possessing a customer or prospect's email address means they showed interest in your business. Email marketing allows you to increase that interest level and brand awareness by staying top of mind.
7. Everyone (almost) uses email
A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool. Unless your industry accounts for the remaining 9% (hint: it doesn't), email presents an incredible opportunity to reach future readers.